DENU
Brand Strategy
Visual Identity Design
UX Enhancement
Hospitality
Foodservice
Retail
JANUARY, 2025




During the logo design process, the brand name itself became the foundation for a modern
and clever concept. The name "DENU" creatively reimagines the word "Menu," replacing the
"M" with a "D." This playful idea is reflected in the logo by using a distinctive color to
highlight the "D."
The visual identity of DENU is built around a vibrant combination of orange and purple.
This palette exudes energy and innovation while extending the brand's applicability
beyond restaurant menus, making it equally suitable for hotels and other industries.




To enhance the website's user experience, a character was introduced that aligns
seamlessly with DENU's visual identity. This character guides users through the
registration process and menu creation, adding both functionality and a sense of charm to
the brand's presence.
Below are highlights of the designs created for this brand.





